Your gear, in front of divers who actually buy it.
In 2025 this audience bought $108,422.70 of diving equipment through links on this channel. Not impressions. Tracked purchases. Here is what a placement costs and what you get for it.
Working-age divers with money to spend on gear.
85.8% are 25 to 64. 43.3% are 45 or older. 88.5% male.
Tier-1 English markets account for 45.2%. A quarter of watch time happens on a television rather than a phone: mobile 39.4%, computer 26.7%, TV 25.1%, tablet 8.7%.
You can see what this audience buys.
Most channels can tell you how many people watched. This one can tell you how many people bought.
of diving equipment bought by 29,037 divers who clicked a gear link here. One in ten clicks converted, across 2,904 separate orders. In 2026 that conversion rate is running at 11.91%.
These are Amazon-tracked purchases only. They do not count anyone who watched, then bought from a dive shop or direct from you, so treat this as the floor rather than the ceiling.
What that works out to: gear links on this channel are clicked about 17.7 times per 1,000 views, and roughly one in ten of those clicks becomes a purchase. A product video doing 13,000 views in its first 90 days therefore drives on the order of 230 link clicks. That rate is measured across every gear link on the channel rather than a single sponsored one, so use it to size the opportunity, not to forecast your campaign.
Channel figures as of 19 August 2026 · purchase data full-year 2025
Gear coverage outperforms everything else on the channel.
Six of the eight below passed 10,000 views inside 90 days. All eight are still earning views today.
| Product video | First 90 days | Lifetime | Click-through |
|---|---|---|---|
| The NEW Garmin Buoy | 45,423 | 50,220 | 5.33% |
| SCUBAPro Hydros Pro 2 (Exclusive Interview) | 33,511 | 43,406 | 4.85% |
| The Truth About the Garmin Descent Mk3i | 14,926 | 31,761 | 5.96% |
| How A Pro Scuba Diver ACTUALLY Uses The Apple Watch Ultra | 13,714 | 36,198 | 9.35% |
| Shearwater Jetpack for Avelo | 13,803 | 18,889 | 8.47% |
| ReefTrack | 11,160 | 14,204 | 6.61% |
| Shearwater Swift GPS | 7,574 | 10,052 | 7.23% |
| Garmin Descent x50i | 7,372 | 13,194 | 5.54% |
Your placement keeps working after the campaign ends.
Videos published in 2023 still generate 59.4% of this channel's current views. People find this content by searching for the product, not by being served it while scrolling. That is why the 90-day report usually reads better than the 30-day one.
Three of the last brands to run a campaign here.
“We first connected with Thomas at DEMA, and he quickly showed himself to be an enthusiastic and knowledgeable creator. His collaborative approach, paired with a talent for producing high-quality educational content, has resulted in a great partnership. From project planning to post-launch audience engagement, Thomas consistently brings professionalism and creativity to every step of the process.”
“When it comes to partnerships, we hold the line on professionalism, reliability, and execution. Working with Thomas Hughes of CircleHScuba has been all that and more. From first contact through follow-up, his attention to detail and commitment to getting the mission done right has made collaboration seamless.”
“Working with Thomas Hughes was an exceptional experience. He demonstrated remarkable professionalism and cooperation, delivering a comprehensive and engaging review of our new product for its launch. His expertise and dedication greatly contributed to our project's success.”
Four formats, priced.
Every one includes a tracked link, a pinned comment, and reporting you do not have to chase.
Dedicated product video
A produced 12 to 25 minute review built around your product, shot and edited to the standard of every result in the table above. You are buying an asset, not an impression: it stays searchable for years, it ranks for people looking up your product by name, and with usage rights you can run it on your own channels. Add travel and it is $6,500 plus expenses.
Dedicated educational video
A full video on a technique, safety or training topic that you sponsor, rather than a review of your product. Your brand is attached to the teaching, not the sales pitch.
Integrated read, product video
60 to 90 seconds inside an upcoming product video, in front of viewers already in a buying mindset.
Integrated read, educational video
60 to 90 seconds inside a technique or training video. Lower reach, lower cost, and the easiest way to test whether this audience responds to you.
Buying more than one placement? Tell me how many and over what period, and you get a price for the set.
| Add-on | What it gives you | Price |
|---|---|---|
| Usage rights | Run the video or the read on your own organic channels for 6 months | +30% |
| Paid amplification | Run it as a paid ad from your own accounts, 90 days | +40% |
| Whitelisting | Run ads from the Circle H Scuba handle, 90 days | +60% |
| Category exclusivity | No competing product in your category for 90 days | +25% |
| Rush | Published in under 3 weeks, schedule permitting | +25% |
One sponsor per video. Your placement never shares a video with another paid partner.
- A verbal read in the video
- A tracked link in the description
- A pinned comment with the same link
- A discount or affiliate code if you want one
- Click numbers within 48 hours of publishing
- A 30-day report and a 90-day report
- Views, watch time, traffic sources, link clicks
- Comment analysis: what viewers said, asked and pushed back on
The guarantee on a dedicated video
If your video has not reached 7,000 views within 90 days of publishing, you get a 60 to 90 second read in the next product video at no charge. No claim to file and no argument about it, because the number is in your 90-day report either way.
Why the recommendation is worth something
This audience converts at one in ten because they have never been sold something the channel did not believe in. That trust is the entire reason a placement here works, so it gets protected carefully.
You will always see a draft and can correct anything factually wrong about your product. What will not change is an opinion. If the honest take is not going to be positive, you hear it well before publishing, not after. Then it is your call: a different angle, running it unpaid as a straight review, or shelving it entirely. No brand has ever been surprised by a video on this channel, and that is the point.
Starting a campaign
Send one email saying which product and roughly when you need it live. Most emails get a reply within two business days.
- You send the product, the launch window, and anything that must be said accurately.
- You get back a slot on the schedule and a publish date, usually four to eight weeks out. Working to a launch date? The rush add-on above brings it inside three weeks when the schedule allows.
- You see the draft before it goes live, and the tracked link goes in the description and the pinned comment.
- You get numbers at 48 hours, 30 days and 90 days, without asking.
Disclosure. Every paid partnership, gifted product and affiliate link is disclosed on the video, in the description and to YouTube, every time, without exception. Viewers always know what is sponsored.
Thomas Hughes · PADI IDC Staff Instructor · PADI #526968
Circle H Scuba LLC